A creative, lyrical, and insightful storyteller/vocalist, with over 20 years of experience in writing and recording music. A 2016 Source Magazine Unsigned Hype, Yusha makes dope music, that tells a story, and inspires greatness. He believes that his success must be built with the hands and hearts of people, and not off their backs. He uses his music to connect, inspire, and challenge listeners to live life “with great care.”

Yusha has opened up for major artists such as The Game, K. Michelle, Brandy, Scarface, Ja Rule, August Alsina, and others. He's performed at conferences, such as A3C Festival in Atlanta, SXSW in Austin, TX, and Revival DC in the nation’s capital.

Yusha is currently working on the growth of his music app. The expansion of digital music platforms is becoming the primary way for people to consume content and Yusha has claimed personal real estate in the market with the development of his app. Downloaders are able to engage with Yusha directly, get rewards for liking and sharing content, and stream the entire catalog of his released music. The Yusha Assad app is currently available to all Apple and android users.

His most recent release is the single “Heal Me”, featuring Grammy Nominated R&B Star Raheem Devaughn, artistically addresses the topics of mental health and healing. The single can be found on all major music outlets. This is also the 1st single of Yusha’s next project “Workin & Winning”, set to release July 12th.